Zoo Labs Music Entrepreneurship Accelerator
A 4-month program for creatives who create businesses that are fueled by art. It is designed to impact entrepreneurial behavior and strategic decision-making skills.
How it works:
Teams (of 2 to 5 people) who are creating a business based on or related to music can apply online. Accepted teams will be notified and invited to join an upcoming program cycle.
It all starts with an intensive 1 week on-site strategy and music making kick-off. The time is split between business workshops, mentorship and recording studio time.
Kick-off week ends with Teams pitching a strategy to reach a concrete business goal that’s achievable in one 4-month cycle to Zoo Labs. The pitch should include: a business overview, specific goals that can be achieved in 4 to 6 months, how they plan to achieve these goals, what they need to learn, test or find out for this to work, how they will measure success, what needs to be done by each of the months.
The rest of the 4-month cycle is spent executing that strategy and reaching team goals! It’s important to stay in close contact with Zoo labs as teams execute, learn and adjust.
Each team receives a Grant of the following resources:
80 hours Studio Grant (valued at $8,000)
50 hours of Engineer Grant (valued at $2,500)
12 business workshop (valued at $3,500)
9 one-on-one mentor sessions (valued at $2,420)
10 hours of Personal Coaching (valued at $1,400)
7 days of on-site accommodations and food (valued at $5,680)
Total value = $23,500
Teams will learn how to:
Set and measure goals
Understand their customers
Pivot by prototyping ideas
Pitch their business
Ask for resources
Teams must participate fully in strategically executing their business.
Testing and analyzing new ideas for their target market
Engaging with Zoo Labs on findings and adjustments
Consistently checking-in and engaging in dialogue with Zoo Labs
Attending the entire on-site kick-off (for cycle 1 only)
Participating in Pitch Day and Release Day
Receiving full Grants requires continued progress and participation in the program.
Alumni can also participate in a new cycle of Zoo Labs Music Entrepreneurship Accelerator by pitching their business to Zoo Labs on Pitch Day. Alumni can re-pitch a wild pivot, the next phase of the same business, a new idea with a new team, or even a new strategy to reach elusive goals.
What’s included in a re-up’d cycle Grant:
80 hours of Studio Grant (valued at $8,000)
3 one-on-one Mentor Sessions (valued at $1,500)
5 hours of Personal Coaching (valued at $560)
Total value = $10,060
Alumni teams will not repeat the kick-off portion of the program, but will fully participate in all other aspects.
The finale is a Release Day, a public event to celebrate each team’s development and creativity. Each team will pitch their business and perform or debut their creative product. Bring your people out!